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Agentic AI for Product Managers

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Hamza Farooq

Ex-Google | Prof UCLA & UMN | Founder

Aishwarya Ashok

AI Product Builder | Startup Advisor

Build and Deploy Actual AI Agents that Drive Real Business Impact

Welcome to the ever evolving top-rated OG course of Maven. 3 years, 15+ cohorts, thousands of students, and a proven record of turning strategy into execution.

Once you enroll, you're enrolled for life. Receive all course updates, join any class!

💡 WHAT YOU’LL LEARN
  • Identify high-impact AI use cases with real business value

  • Design and evaluate production-ready AI workflows and agents

  • Learn orchestration, memory, retrieval, and guardrail patterns used in modern AI systems

  • Build the technical intuition needed to lead AI initiatives with confidence

🚀 NEW IN THE 2026 CURRICULUM
  • AI evaluation frameworks used in real production systems

  • Hands-on Claude Code workshops for building AI agents

  • Advanced multi-agent orchestration patterns

🤖 THE CAPSTONE EXPERIENCE

You won’t just learn concepts — you’ll build and present a working AI product.

Prototype → Workflow → Production Agent


✨ WHY THIS COURSE?

Most AI products fail for the same reason: they work in demos, not in real workflows.

This cohort is designed for people who want to understand how modern AI systems are actually designed, evaluated, and shipped — from orchestration and reliability to real-world production constraints.

What you’ll learn

You’ll learn how to design, evaluate, and ship reliable AI systems, becoming a PM who can lead beyond demos.

  • Map the GenAI ecosystem across models, frameworks, vector databases, orchestration layers, and developer tooling

  • Analyze why most AI products fail in production despite impressive demos. Identify high-leverage AI opportunities inside your own product.

  • Learn practical frameworks for evaluating AI feasibility, business value, and operational risk

  • Use Claude Code to rapidly prototype AI-led agents.

  • Learn prompt engineering, context engineering, and harness system for reliable outputs. Write claude.md & skills for agents.

  • Structure agents using tools, APIs, short and long term memory. Learn how engineering teams debug, iterate, and improve agents.

  • Master how sub-agents work alongside claude.md and skill.md

  • Combine prompts, tools, memory, retrieval, and external APIs

  • Understand orchestration patterns for multi-step execution and decision-making

  • Move from one agent doing many tasks to specialized agents and agent teams working together

  • Explore emerging patterns around MCP, tool ecosystems, and agent interoperability

  • Prevent looping, context loss, and coordination failures in multi-agent architectures

  • Understand common AI failure modes including hallucinations, prompt injection, and silent regressions

  • Use structured eval frameworks to benchmark outputs before deployment

  • Write evaluation pipelines to measure reliability, consistency, and task completion quality

Learn directly from Hamza & Aishwarya

Hamza Farooq

Hamza Farooq

Founder | Ex-Google | Adjunct UCLA & UMN, SCU | Venture Partner

Worked at:
Google
Walmart
Gallup
UCLA
University of Minnesota
Aishwarya Ashok

Aishwarya Ashok

AI Product Builder | Startup Advisor

See all products from Hamza

Who this course is for

  • Product Managers looking to integrate AI into their roadmaps and communicate with stakeholders confidently.

  • Business & Non-Technical Leaders. Executives and consultants who need to translate AI into business value and strategy.

  • Job Seekers & Career Builders. Professionals aiming to create standout portfolio projects and pivot into AI roles.

Prerequisites

  • Just be willing to learn, we'll take care of the rest

    If you have never written code before, no worries. We’ll give all the support and everything you will need.

What's included

Live sessions

Learn directly from Hamza Farooq & Aishwarya Ashok in a real-time, interactive format.

Lifetime access

Once you enrol in our course, you'll be enrolled for life. Go back to course content and recordings whenever you need to.

6+ Office Hour Q&As

Open office hours for deep dives, debugging help, and personalized feedback.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

$25k production-ready SaaS templates

RAG systems, agent orchestration, fine-tuning, guardrails, semantic caching, and production deployment verified through real enterprise use cases

Career Acceleration

Unlock new opportunities and fast-track your growth, positioning yourself for promotions and high-impact roles.

Maven Guarantee

Your purchase is backed by the Maven Guarantee.

Course syllabus

Week 1

Aug 6—Aug 9

    Welcome to the Course

    1 item

    Everything You Need to Get Started

    1 item

    Claude Code: Introduction & Setup

    6 items

    Module 1:  Foundations of AI Agents & The Maturity of Gen AI Ecosystem

    8 items

    Project 1: Create Your Automation Agent Startup

    1 item

Week 2

Aug 10—Aug 16

    Module 2: Thinking Like a PM, Building Like a Software Engineer

    10 items

    Project 2: Creating your first Agent

    1 item

Free resource

Design Vertical AI Agents That Deliver Results cover image

Design Vertical AI Agents That Deliver Results

Empowering Decision-Making with AI Agents

Multi-agent systems automate workflows, enhance collaboration, and provide real-time support for complex tasks.

Streamlining Knowledge Access with Enterprise RAG

RAG breaks down data silos, enabling seamless access to Enterprise Knowledge for smarter, faster decision-making.

Explore Practical Applications of AI Agents

Get hands-on insights into building AI agents from scratch, understanding their architecture, and deploying them.

Schedule

Live sessions

2-3 hrs / week

Weekly live class + office hours .

Projects

2 hrs / week

Build real-world AI projects to cement learning.

Async content

1 hr / week

Self-paced resources & extras.

Testimonials

  • The course was great! It was full of great content, a very active cohort, and I feel I learned many methods for putting Large Language Models (LLM) into production. The course was very well-structured, starting with the basics of NLP and building up towards analyzing and describing documents using NLP techniques, all the way to deploying an API
    Testimonial author image

    Victor Calderon

    Senior Machine Learning Engineer
  • Amazing! I am leaving this course feeling empowered and equipped with the skills to leverage LLMs to build and deploy applications. I was able to implement the knowledge I learned immediately at work and with personal projects. Hamza is an awesome instructor. He is passionate about this topic and was able to simplify the concepts
    Testimonial author image

    Tiffany Teasley

    Data Scientist & Career Coach at Data Sistah
  • Prof Hamza Farooq is a far-sighted, application oriented AI Researcher and a great Professor. Working under him was full of learnings and practical knowledge
    Testimonial author image

    Darshil Modi

    Cohort 1
  • Hamza provided several excellent projects to learn from, showcasing quite a few ML practices and options in each. Learned a ton that I continually go back to!
    Testimonial author image

    Tony Dupre

    Cohort 1
  • Hamza's class was among my favorites of my Master's program! He makes the tools of machine learning accessible and his teaching skills are on point.
    Testimonial author image

    Nicole Lovold-Egar

    Beta Cohort
  • Hamza was an excellent instructor. He was able to explain various machine learning techniques in ways that were easy to understand and apply them to real world problems
    Testimonial author image

    Dan Kellen

    Beta Cohort

Students from all over the world

Proud to have served to 1500+ students!

Join my free course with 11k+ Students

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Projects built by our previous cohorts

Pantheon: A showcase of our most loved projects!

Frequently asked questions

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Aug 6Sep 7
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