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Design Leadership at Scale: Executive

Rachel Kobetz

Chief Design Officer | Advisor | Author

The leadership bar has moved. DLS: Executive is built for what it requires now.

A two-week cohort program for Senior Directors, VPs, SVPs, and CDOs ready to lead at the strategic level — not catch up to it. Build the position, influence, and operating model that AI and organizational pressure now demand from design leaders at the top.

1. Lock in your strategic position

Align design to business priorities so your role as a strategic driver (not a service function) is unambiguous.

2. Make the business case in C-suite language

Connect design decisions to measurable outcomes. Demonstrate return on design in the terms that drive budget, headcount, and investment.

3. Lead organizational change, not just design work

Build the cross-functional influence and stakeholder relationships that let you drive transformation — not just respond to it.

4. Build an operating model that scales

Structure your team, systems, and rhythms so design delivers at scale — without the whole thing depending on you.

5. Lead into what’s next

Lead in territory that didn’t exist before, where roles are blurring, design is moving upstream, and human and AI systems are working side by side.

Includes 2 Office Hours with Rachel for personalized guidance on your leadership challenges.

What you’ll learn

Shape the future of business. Develop the vision, strategy, and influence to make design a critical driver of transformation.

  • Map the upstream territory where design now has influence — product strategy, business models, AI systems — and lead there with authority.

  • Understand how blurring roles and human+AI collaboration change what your team does, and what that demands from you as the leader.

  • Build frameworks to connect experience quality to revenue, retention, and efficiency, legible to the people who control resources.

  • Learn to measure what design moves, not just what design makes.

  • Build the alliances, trust, and narrative that move the whole organization, not just your team.

  • You’ll craft a communication strategy that aligns with business goals and positions design as a critical component in key decisions.

  • Master C-suite influence: how decisions get made, where design needs to show up, and how to shape outcomes before they’re locked in.

  • Design the structure, systems, and rhythms your organization actually needs, not the one inherited from how design used to work.

  • Scale without fragility. Build a team that delivers consistently whether or not you’re in the room.

  • Define your trajectory at this level, what the next role requires, what’s in the way, what moves to make in the next 12–18 months.

  • Position yourself for what’s coming, not just what you’ve already navigated.

Learn directly from Rachel

Rachel Kobetz

Rachel Kobetz

Chief Design Officer @ PayPal

Samsung
Amazon
Bank of America
Expedia Group
PayPal
See all products from Design Leadership at Scale

Who this course is for

  • Senior Design Leaders: Senior Directors and VPs ready to lead beyond the work and position design as a strategic business driver.

  • Senior Design Executives: VPs and SVPs leading large teams through AI, shifting org structures, and rising C-suite expectations.

  • Design C-Suite: SVPs and CDOs using design to lead the business through what’s next — not just respond to it.

What's included

Rachel Kobetz

Live sessions

Learn directly from Rachel Kobetz in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

Maven Guarantee

Your purchase is backed by the Maven Guarantee.

Course syllabus

7 live sessions • 38 lessons • 19 projects

Week 1

Jun 1—Jun 7

    Jun

    1

    Optional: Design Leadership at Scale – Kickoff Call

    Mon 6/13:00 PM—4:00 PM (UTC)
    Optional

    Module 1: Establish Strategic Foundations

    11 items

    Jun

    2

    Live Session: 1

    Tue 6/23:00 PM—4:30 PM (UTC)

    Jun

    3

    Optional: Office Hours w/ Rachel

    Wed 6/33:00 PM—4:00 PM (UTC)
    Optional

    Module 2: Drive Vision + Execution

    12 items

    Jun

    4

    Live Session: 2

    Thu 6/43:00 PM—4:30 PM (UTC)

Week 2

Jun 8—Jun 11

    Jun

    8

    Live Session: 3

    Mon 6/83:00 PM—4:30 PM (UTC)

    Module 3: Amplify Influence + Impact

    9 items

    Jun

    10

    Optional: Office Hours w/ Rachel

    Wed 6/103:00 PM—4:00 PM (UTC)
    Optional

    Module 4: Scale Design Infrastructure

    10 items

    Jun

    11

    Live Session: 4

    Thu 6/113:00 PM—4:30 PM (UTC)

Free resource

How Top Design Leaders Influence At Scale cover image

How Top Design Leaders Influence At Scale

Increase your impact through XFN partnerships

Develop strong relationships with partners, stakeholders, and executives through ongoing communication.

Build trust and influence across teams

Understand cultural dynamics, power players, and how decisions get made.

Leverage the power of shared outcomes to drive collaboration

Team across the enterprise and cross the finish line together.

Understand how to gain buy-in, approval, and support

Warm the room for strategic conversations, make your proposals collaborative, and optimize your 1:1s.

Schedule

Live sessions

3-4 hrs / week

Includes 1 hr / week of optional office hours.

    • Mon, Jun 1

      3:00 PM—4:00 PM (UTC)

    • Tue, Jun 2

      3:00 PM—4:30 PM (UTC)

    • Wed, Jun 3

      3:00 PM—4:00 PM (UTC)

Modules

3-6 hrs / week

Lecture videos, resources, pre-reads, and projects.

Frequently asked questions

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Reimbursement

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Private cohort

Run a cohort for your org

A dedicated cohort with a custom schedule and curriculum, tailored to your team.

Book a private cohort

$2,600

USD

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