Finally Know How to Set Your Prices.
Your business has grown. Your expertise is real. But your pricing still feels like guesswork — a little logic, a little market reference, and a number that seems "about right."
But it isn't. And you know it.
Maybe you're undercharging and you know it. Maybe your business has shifted but your prices haven't caught up. Maybe you have one offer that needs to be right and you're not confident it is.
The problem isn't the number. It's that you never had a clear process for deciding what it should be.
That's not a confidence problem. That's a decision problem.
Your pricing decisions shape your business. They determine which clients say yes, how profitable your offers are, how confidently you sell — and how often you circle the same pricing questions without resolution.
Without a clear decision process behind your prices:
You second-guess numbers more than you'd like
Every client feels like a custom negotiation
Quoting takes longer than it should
Prices get adjusted instead of decided
The Fair Price Formula gives you a structured way to work through your pricing and arrive at numbers you can stand behind — numbers you understand, can defend, and can revisit as your business grows.
What you’ll learn
Use a practical framework for making pricing decisions you can stand behind.
Follow a structured process for deciding where your prices should sit
Understand why those prices make sense
Replace pricing guesswork with a clear decision process
Shift from effort-based pricing to value-based thinking
Explore what clients may realistically be willing to pay for that value
Decide what price makes sense for the value you create
Understand the reasoning behind your prices so you can stand behind them
Handle objections and discount requests calmly
Communicate your prices clearly — without waffling or sales pressure
Learn directly from Janene
Janene Liston, The Pricing Lady
Certified Pricing Professional, Business Strategist, Podcast Host, Speaker
Who this course is for
You’re an expert ready to charge like one—with pricing that reflects the value you deliver and supports your next stage of growth.
Your business is growing and you know your pricing needs work. You want structure—not guesswork—to support the next stage.
You’re done second-guessing. You want clear pricing you can stand behind.
What's included
Live sessions
Learn directly from Janene Liston, The Pricing Lady in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Practical systems & tools
Access proprietary frameworks and tools you’ll use to set and refine your prices.
Practical application
Work through your own offers and pricing decisions step-by-step with direct feedback during sessions.
Small cohort format
Discuss real pricing decisions in a focused group setting.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Course syllabus
7 live sessions • 38 lessons • 10 projects
Week 1
Module 01_Target Customer & Your Pricing Strategy
Week 2
Free resource
Stop Guessing. Start Pricing with Clarity.
What Triggers a Pricing Reset
See the signals that told these businesses it was time for change.
Understand the Decisions Behind the Change
Discover how a structured flow points to the right moves with confidence.
What Happens After You Shift
Learn the results clients achieved once their prices aligned.
Schedule
Live sessions
4 hrs / week
The first two weeks are more intensive, with about four hours of live time together to build momentum. In later weeks, there are fewer live sessions, giving you more space to apply what you’re learning through the bonus modules.
Tue, Sep 8
2:00 PM—4:00 PM (UTC)
Thu, Sep 10
11:00 AM—1:00 PM (UTC)
Mon, Sep 14
2:00 PM—4:00 PM (UTC)
Projects
2 hrs / week
Between sessions, you’ll complete simple self-paced modules. Each module helps you apply the concepts directly to your business — refining numbers, updating tools, and preparing for the next live session. You may also need a bit of extra time to finish tasks from the live sessions, depending on how deep you go.
Frequently asked questions
Maven for Teams
Reimbursement
Get your company to pay
Everything L&D needs: email template, receipts, and certificate of completion.
Get reimbursedTeam discount
Learn with your teammates
Save 20%+ when 2 or more teammates enroll in the same cohort.
Save 20%+ with a teamPrivate cohort
Run a cohort for your org
A dedicated cohort with a custom schedule and curriculum, tailored to your team.
Book a private cohort€1,350
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