Vanina Schick will transform your marketing with customer truth

Marketing fails when it loses contact with customer truth. I've spent my career finding that truth and operationalizing it.

I hyper-scaled a major EU startup, BlaBlaCar, across 14 markets by uncovering what crossed borders and building the systems that let local teams align and execute with agility. We grew from 2M to 30M members.

As VP Marketing at Maven, I spent months in qualitative research with course buyers to uncover what separates courses that pull demand from experts who stall. That research became the Course-Market Fit framework: the fast-track to a successful Maven offer.

Today I work at the frontier of AI marketing. AI can execute at scale but cannot feel what your buyer feels, so I help marketers build the context layer that AI needs to ground execution in customer truth.