Published Maven Experts: Reposition for Course Success

You launched, but the path to meaningful sales is unclear. Good reviews tell you the course is valuable. They don't tell you why it isn't selling.

The default answer is more marketing. But that just makes the ROI on your time worse.

When I was VP Marketing at Maven, I studied why some courses pull buyer demand while equally qualified experts stall. It wasn't course quality, audience size, or marketing pressure. Success comes from a coherent set of upstream decisions: what problem to solve, for whom, and why you're clearly the right person to help.

When those decisions are weak, the promotional treadmill never stops. The volume of sales you need to justify your time won't materialize.

When they're strong, buyers find you, recognize themselves, and decide to enroll with very little hesitation. They see in seconds that your course is for them, and that you are the right person to trust with the outcome. Willingness to pay increases. Traction drives referrals. Success compounds.

I identified the key criteria that reliably predict course success and built a structured approach to each one. I call it the Course-Market Fit Process.

It forces you to crystallize who you're actually building for and why they will enroll now (not someday), tighten how you articulate the value of the outcome, and make your expertise legible to someone who has never heard of you.

• I typically deliver a bespoke Course-Market Fit diagnosis in three to four hours of consulting.

• I also offer my own Maven course to guide you through the process in a cohort setting.

Book a free intro call to discuss your goals and how I can help.