Vitaly Friedman, UX Courses

Summer 2026

July 2026

Cohort 1

Winter 2026

A practical guide on how to design AI features that people actually understand, use and trust.

Measuring design impact on business goals — from design KPIs to UX strategy.

How To Measure UX and Design Impact

A practical guide to measuring design impact on business goals — from design KPIs to UX strategy.

May 2026

June 2026

How to design for complexity and enterprise — with reliable design patterns for complex UIs.

UX Strategy Playbook: How To Build Influence and Drive Impact

Spring 2026

Design patterns that work — for complex products and Enterprise UX.

Sr. UX Lead • LinkedIn Top Voice in UX

Vitaly Friedman

20 years of experience • Senior UX Advisor @ EU Parliament • Speaker • Smashing

Design Patterns For Complex UIs and Enterprise UX

Sr UI Designer

Principal Product Designer

Sr. UX Designer

UX Design Consultant

UI/UX Designer

UX/UI Designer

UX Designer

Head of Product

Product owner

You'll learn how to design AI features that people understand, use and trust — with practical UX guidelines and tons of real-life examples.

20 years of experience • Senior UX Lead @ EU Parliament • Speaker • SmashingMag

Design Patterns For AI Products In 2026

AI Product Designer

European Parliament

Lexware

Otto Group

Axel Springer SE

SmashingConf

❌ 30% off – "ICECREAM" (expired Apr 27) ❌ 20% off – "MUFFIN" (expired May 7) ❌ 10% off – "SOUP" (expired May 15)AI features are painfully verbose and unreliable. AI responses are too generic, insights are untrustworthy, hallucinations are hard to spot — and users have to ping-pong between prompts, over and over again. Well, let's fix that!In this course, you’ll learn:<ul><li>State of AI 2026, from limitations to capabilities</li><li>Design patterns for AI products</li><li>Context engineering and how to design for it</li><li>Agentic AI, and how to design guardrails</li><li>How to design for trust and confidence for AI</li><li>How to prioritize impactful AI features</li><li>Launching AI features, where teams fail/succeed</li><li>AI-friendly design systems, and how to set them up</li><li>100s of real-life examples and UX guidelines</li></ul>No fluff, no theory — just what actually works in real products. Practical live sessions and guidelines that you can apply on day 1.<h2>The course includes:</h2>🪴 Real case studies from real products 🔬 All video recordings, slides, resources, templates 🎯 Hands-on tasks and actionable insights 👋 Live interactive sessions and feedback 👫 Dedicated time to answer all your questions 🏅 Well-deserved certificate for your hard work

How to design AI products that people actually use and trust. 

State of AI UX in 2026

Design Patterns For AI Products

Boosting AI UX In Complex Products

Designing For Trust and Confidence

Real-World Case Studies

AI Design Workflow, From Start to Finish

We’ll be spending a lot of time, sketching, designing and thinking. 

Be ready to challenge your general view of the AI design proces.

☕️ Bring your preferred coffee mug!

Product&nbsp;designers who want to understand the constraints of AI and how to design effective AI experiences that people trust and use.

UX Leads who want to learn how to design feasible and effective AI features that don't frustrate people but help them get their work done.

Interface designers&nbsp;who want to boost their AI design skills and understand what makes a truly incredible AI experience.

You'll learn how to set up design KPIs, track and report them, and how to show your incredible impact on business.

Design decisions shouldn’t be guesswork. We can use reliable UX metrics to guide and shape our design work, measure its impact on business, and report design KPIs. This course helps with just that.No fluff, no theory. Practical techniques and workflows you can use right away. You'll learn how to translate ambiguous objectives into practical goals, and how to show your value with KPI trees — for your product.You'll learn:<ul><li>How to connect business goals with UX initiatives</li><li>How to measure and show your UX impact on business</li><li>Key business and product metrics, from churn to CLTV</li><li>How to build KPI trees and UX scorecards for your company</li><li>How to prioritize with gap analysis, impact/effort curves</li><li>Real-world case studies of how B2C, B2B, enterprise companies measure success</li><li>How to shape UX strategy with key stakeholders</li><li>Actionable techniques to make a strong case for the incredible value of your UX work</li></ul>The workshop includes:🪴 Practical real-life examples and case studies🔬 All video recordings, slides, resources, templates🎯 You'll work on UX metrics for your product👋 Live interactive sessions and feedback👫 Dedicated time to answer all your questions🏅 Well-deserved certificate for your hard work

Build a strong case for your design impact on business — with UX KPIs.

Design Impact and UX Strategy

Business and UX Metrics

UX Metrics and Design KPIs

Design KPI Trees

Track Your Design Success

Product designers and product managers who want to track their impact and align design goals with business objectives.

Design and UX Leads who want to connect their design initiatives to business outcomes and lead with data-driven insights.

UX researchers and practitioners who want to improve design maturity, articulate value and drive strategic decisions.

You don't have to follow hunches or tap in the dark. You'll learn how to translate your UX wins to successful, measurable business outcomes.

Alliander

UX Strategy Playbook is a real-world hands-on course designed to help you grow in a strategic design role. It's a cohort for designers, product leads and senior/staff product designers who want to be more strategic in their work and make a tangible business impact with its outcomes.Design decisions shouldn’t be guesswork. To build influence, we must speak the language of business — data, impact and strategy.You'll learn how to:<ul><li>Turn business goals into design decisions</li><li>Estimate and prioritize UX work that matters</li><li>Measure UX impact and shape business strategy</li><li>Show value in restrictive environments (B2B, Enterprise)</li><li>Use key business/product metrics, from churn to CLTV</li><li>Build design KPI trees and UX scorecards for your product</li><li>Overcome legacy, mitigate risks, UX debt, low UX maturity</li><li>Bring your project and you'll set up metrics for it.</li></ul>Bonus: full access to the video course "Measuring UX" (8h) You'll also get all recordings of all live sessions.

Build influence. Measure success. Drive impact.

UX Strategy and Design Impact

Business KPIs and Product Metrics

UX Scorecards and Design KPIs

Estimate and Prioritize UX Work 

Driving Your Impact

Building Your Influence

Strategic Heads of Design You work hard, but keep hitting a ceiling? You'll learn how to prioritize impactful work and show your UX impact.

Business-Minded Product Leads Your ideas are too vague to prioritize on the roadmap? You'll learn to speak business language and show ROI.

Senior/Staff Product Designers You want to move into a strategic role? You'll learn how to lead the conversation, not just follow the brief.

Haufe Group

🍦 40% off – code "ICECREAM" (until June 4)Complex products don't have to be complicated. As designers, we need to shape UX to maximize clarity and reduce confusion. This is especially critical when designing for legacy-ridden environments, B2B systems and complex domains.In this workshop, we’ll cover practical design patterns and real-life examples for:<ul><li>Multi-level navigation, drawers, menus</li><li>Infinite scroll, badges, chips, tags</li><li>Live filtering, sorting, search, autocomplete</li><li>Complex data tables and data grids</li><li>Nested tables and filter groups,</li><li>Complex multi-page enterprise forms</li><li>Undo vs. confirm, cancel UX</li><li>Validation, toasts, error messages</li><li>Actionable dashboards and charts UX</li><li>Hidden vs. Disabled vs. Read-only</li><li>Legacy systems and third-party UX</li><li>Decision trees for UI components</li></ul>That's what you should be expecting:🔴 Live and practical 4h session 🪴 Real-life examples and case studies 👫 Dedicated Q&amp;A time to answer all your questions 🔬 Video recording, slides, resources, templates 🏅 Well-deserved certificate for your hard workWhen users make mistakes, these mistakes compound, causing costs, severe delays and poor outcomes. Let's fix that!

A focused 4h 30mins deep-dive into practical design patterns for complex systems, applicable to your work right away.

How To Design For Complex Systems and Legacy

Deep Multi-Level Navigation

Filtering, Sorting, Search UX

Data Tables and Data Grids

Complex Forms, Charts, Dashboards

Product designers and product managers who want to make sure they improve UX of their products.

Design and UX Leads who want to explore established practices and make more confident and informed UX decisions

UX researchers and practitioners who want to improve UX maturity, articulate value and drive better design decisions.

<ul><li>🍊 40% off – code "ORANGES" (until June 7)</li></ul>Search is critical in many products, yet too often it’s forgotten or overlooked. Almost every user journey goes through it, but its quality is rarely tracked, and its UX is rarely designed with enough attention and intent.How do people search and what do they expect from a first-class search UX in 2026? And how do we design effective search — especially in complex systems, B2B, eCommerce, enterprise software?In this workshop, we’ll cover practical design patterns for:<ul><li>How people search in 2026 (B2C, B2B, Enterprise)</li><li>Search scanning and skimming patterns</li><li>AI-enhanced search UX, facets, clustering, scoping</li><li>Autocomplete UX, tap-ahead, queryfield</li><li>Filters UX, nested filters, hidden vs. disabled</li><li>Sorting UX, custom sorting types, multi-sorting</li><li>Search results UX, grouping, order, structure</li><li>Search customization UX, advanced search</li><li>Error messaging and searchaccessibility</li><li>How to measure the quality of search UX</li></ul>That's what you should be expecting:🔴 Live and practical 4h session 🪴 Real-life examples and case studies 👫 Dedicated Q&amp;A time to answer all your questions 🔬 Video recording, slides, resources, templates 🏅 Well-deserved certificate for your hard work

A focused 4h 30mins deep-dive into practical design patterns for search in complex systems, applicable to your work right away.

How People Search In 2026

Complex Search UX

First-Class Autocomplete UX

First-Class Filtering UX

First-Class Sorting UX

Product designers and product managers who want to make sure they improve search UX of their products.

Design and UX Leads who want to explore established practices and make more confident and informed UX decisions around search

UX researchers and practitioners who want to improve search quality, articulate value and drive better design decisions.

Build a strong case for your UX impact on business — with Design KPIs.

<ul><li>🌷 40% off – "TULIP" till June 7</li></ul>UX always has a lasting impact on business. But it's incredibly hard to spot between all the business decisions, internal politics and ever changing OKRs.In this 4h-workshop, we’ll dive into how companies measure UX, how ROI of design work and choose reliable design KPIs to report to senior management.You'll learn:<ul><li>Key business and product metrics</li><li>Business ↔ UX value architecture</li><li>Design KPI trees that visualize value flow</li><li>How to show ROI of your UX work</li><li>Measure quality of AI experiences</li><li>Leading vs. lagging indicators</li><li>Causation vs. correlation in UX</li><li>Reliable UX metrics (TARS, SUS, SUPR-Q etc.)</li><li>Feedback scoring and gap analysis</li><li>UX scorecards, and how to establish them</li><li>Effective survey design, statistical significance</li><li>How to measure UX in B2B and Enterprise</li><li>Real-world case studies of how orgs measure UX success</li></ul>That's what you should be expecting:🔴 Live and practical 4h session 🪴 Real-life examples and case studies 👫 Dedicated Q&amp;A time to answer all your questions 🔬 Video recording, slides, resources, templates 🏅 Well-deserved certificate for your hard work

A focused 4h 30mins deep-dive into how to measure UX and design impact — even with very limited access to users.

Design Impact

Product and UX Metrics

Measure UX in B2B and Enterprise

Reporting UX Metrics and UX Strategy 

UX researchers and practitioners who want to improve UX maturity, articulate value and drive strategic decisions.

Designing Complex UIs With AI (Without Making It Worse)

We can't simplify complexity, but we can make it more manageable — with context engineering and continuity.

How To Manage Complexity With Context Engineering

Unguided AI delivers generic outcomes. Guided AI is aware of the boundaries it has to respect to be useful.

Guided AI and Decisions Infrastructure

Many AI initiatives are rushed and ad-hoc. Best candidate to prioritize: high usage + high repetition + low risk.

How To Prioritize AI Work With The Highest Impact

How To Design For Trust and Confidence In AI Products

Why AI products shouldn't aim for maximum trust, but just enough trust to be reliable.

How to calibrate trust in AI to avoid costly mistakes

We can't fully prevent them, but we can set up proper guardrails, human-in-the loop, user's control, verification.

How to handle AI hallucinations and wrong assumptions

Useful design patterns such sandboxing, intent confirmation, consensus meter, context engineering.

Why it's a good idea to avoid confidence scores

Inclusive Design Patterns For 2026

Move beyond contrast and font sizes to include motion sensitivity, neurodiversity, and diverse abilities.

Expand how you think about accessibility

Learn practical approaches for designing for left-handed users, neurodiverse users, and younger and older adults.

Design for real people, not edge cases

Understand how to assess accessibility beyond compliance and connect inclusive design to real outcomes.

Measure accessibility impact

Explore good and bad examples of how teams implement accessibility and drive change inside organizations.

Apply accessibility in real-world contexts

Boosting Designer’s Productivity With AI

Christine Vallaure

Founder @ moonlearning.io  • Author of theSolo.io • Speaker

Learn how AI tools can support designers today to work faster and get better results, without hype.

Use AI tools productively

Explore practical AI-powered workflows that reduce repetitive tasks and free up time for real design work.

Improve workflows and tooling

Understand the limits and risks of AI tools, and where human judgment and craft are essential.

Know when not to use AI

See where design becomes more critical as AI evolves, and how designers can stay relevant and valuabl

Understand the evolving role of designers

Learn key UX metrics (SUS, UMUX-Lite, TPI) and how to connect them to product and business goals.

Understand UX metrics

Explore frameworks and KPI trees to decide which UX initiatives create the highest impact

Prioritize UX work effectively

Choose the right UX research methods and design KPIs to get actionable, measurable results.

Apply research methods strategically

Designing For Complex UIs in 2026

Founder of SmashingMag, UX Lead, 20y of experience (European Parliament, Otto)

How to organize 4+ levels with multi-menu nav, app layouts, sideways breadcrumbs, top task analysis

Designing Complex Mega-Menus

Autocomplete UX, nested filters, multi-sorting, manual vs. auto-apply, decoupled search results, disabled states

Search, Filtering and Sorting UX

How to help people scan and navigate complex tables and dashboards with live filtering, multi-sorting and views

Enterprise-Grade Tables and Dashboards UX

Layout, routing, error recovery, live validation, Confirm vs. Undo, Cancel/X, routing, disabled buttons

Complex Multi-Page Forms

Roll up your sleeves! You'll leave the session with a toolbox of practical techniques you can apply to your work.

Learn directly from Vitaly Friedman, UX Courses

Vitaly Friedman, UX Courses

Courses

Design Patterns For AI Products In 2026

How To Measure UX and Design Impact

UX Impact Playbook: How To Build Influence and Drive Impact

Workshops

Design Patterns For Complex UIs and Enterprise UX

Design Patterns For Complex Search, Filters and Sorting UX

How To Measure UX and Design Impact

Lightning Lessons

Designing Complex UIs With AI (Without Making It Worse)

How To Design For Trust and Confidence In AI Products

Inclusive Design Patterns For 2026

Boosting Designer’s Productivity With AI

How To Measure UX and Design Impact

Designing For Complex UIs in 2026