How To Measure UX and Design Impact
Vitaly Friedman
Sr. UX Lead • LinkedIn Top Voice in UX
Build a strong case for your UX impact on business — with Design KPIs.
🌷 40% off – "TULIP" till June 7
UX always has a lasting impact on business. But it's incredibly hard to spot between all the business decisions, internal politics and ever changing OKRs.
In this 4h-workshop, we’ll dive into how companies measure UX, how ROI of design work and choose reliable design KPIs to report to senior management.
You'll learn:
Key business and product metrics
Business ↔ UX value architecture
Design KPI trees that visualize value flow
How to show ROI of your UX work
Measure quality of AI experiences
Leading vs. lagging indicators
Causation vs. correlation in UX
Reliable UX metrics (TARS, SUS, SUPR-Q etc.)
Feedback scoring and gap analysis
UX scorecards, and how to establish them
Effective survey design, statistical significance
How to measure UX in B2B and Enterprise
Real-world case studies of how orgs measure UX success
That's what you should be expecting:
🔴 Live and practical 4h session
🪴 Real-life examples and case studies
👫 Dedicated Q&A time to answer all your questions
🔬 Video recording, slides, resources, templates
🏅 Well-deserved certificate for your hard work
What you’ll learn
A focused 4h 30mins deep-dive into how to measure UX and design impact — even with very limited access to users.
How to find the right points of leverage to set up your UX efforts for success early — in B2C, B2B and Enterprise
How impact actually happens, what's required for it to happen and how it generates real value to real end users
How to build a strong case for ROI of your UX efforts by connecting business, product and UX metrics
Leading vs. lagging UX metrics, causation vs. correlation, statistical vs. practical significance, metrics vs. KPIs, strategic framing
North Star Metric, NPS, MAU, CSAT, ARPU, MRR, ARR, CLTV, ACV, CPA, CTR, activation rate, adoption, churn, drop-off rate, session duration
Task-driven UX metrics, SUS, TPI, TARS, AUS, SUPR-Q, UMUX-Lite, UEQ, UX scorecards, task success, error rates, accuracy, frustration, trust
How to build a bridge between UX metrics, product metrics and business metrics and visualize the value flow to end users
How to attach risks, metrics, KPIs, definition of success and stakeholder mapping to UX initiatives or decisions
How to map out design KPIs for many verticals to prevent collisions and handle conflicting priorities across teams
How to measure UX impact with very limited access to users, and how to set up a strategy to capture and report design KPIs
Key UX metrics for B2B and Enterprise, driving efficiency, error tolerance, stability, accuracy and problem resolution times
Internal metrics for design systems, UX research initiatives, how to measure the quality and perceived value of AI UX
How to choose and set realistic target times and states: baseline, industry benchmark, current state, desired state.
How to shape and report design KPIs to senior management, how often and with what level of detail
How UX metrics must fit into the overall UX strategy, and shape design decisions and how they are prioritized
Workshop agenda
Design Impact and ROI of Design
UX impact mapping, how to set up your UX work for success early, and how to build a strong case for ROI of your UX efforts.
Product Metrics
Leading vs. lagging metrics, strategic framing, North Star, NPS, MAU, CSAT, ARPU, MRR, ARR, CLTV, ACV, CPA, CTR, activation, adoption, churn, drop-off rates, session duration.
☕ [Break, 15 mins] Stretch your legs!
To get your coffee, tea, water, snacks and everything in-between.
UX Metrics and Design KPIs
Task-driven UX metrics, SUS, TPI, TARS, SUPR-Q, UMUX-Lite, UX Scorecards, task success, error rates, accuracy, frustration, trust score — and how to evaluate them.
🧠 [Exercise + Feedback] Establish UX Metrics For Your Product
You'll spend time working on your product, finding leverage points, choosing UX metrics and starting building a KPI tree.
Measure UX in B2B and Enterprise
Measuring UX with limited access to users, key UX metrics for B2B and Enterprise, driving efficiency, error tolerance, stability, accuracy — and internal metrics for design systems and UXR initiatives
☕ [Break, 15 mins] Stretch your legs!
To get your coffee, tea, water, snacks and everything in-between.
Design KPI Trees
How to attach risks, metrics, KPIs, definition of success and stakeholder mapping to UX initiatives or decisions — and prevent collisions and conflicting priorities across the org.
How To Track and Report Your Design Success
How to choose and set realistic target times and states, and how to start measuring UX impact in your product, visualize it and report it to senior stakeholders.
Wrapping Up + Q&A
Next steps, resources, templates and time to answer any questions you might still have!
Learn directly from Vitaly
Vitaly Friedman
20 years of experience • Senior UX Lead @ EU Parliament • Speaker • SmashingMag
Who this workshop is for
Product designers and product managers who want to track their impact and align design goals with business objectives.
Design and UX Leads who want to connect their design initiatives to business outcomes and lead with data-driven insights.
UX researchers and practitioners who want to improve UX maturity, articulate value and drive strategic decisions.
What's included
Live sessions
Learn directly from Vitaly Friedman in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
Certificate of completion
Share your new skills with your employer or on LinkedIn.
Resources and Templates
Practical starter kits to get started with your own UX measurement journey.
Maven Guarantee
Your purchase is backed by the Maven Guarantee.
Free resource
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Real-Life Examples and UX Guidelines
Roll up your sleeves! You'll leave the session with a toolbox of practical techniques you can apply to your work.
Frequently asked questions
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Reimbursement
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